Example of Highly Effective Video Marketing Campaign

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

How To Make Your First Marketing Video Today

guyatcomputer

There are several reasons that people give for not yet leveraging video in their marketing. “It’s too expensive,” “I don’t have time,” or “I don’t want to be on camera,” are just some of the most common excuses.

While these are valid considerations, ultimately it’s highly beneficial to overcome these temporary obstacles and learn how to create engaging video programming for your business. However, if you are struggling to get a video up on your site then there are ways to create this content without any of those roadblocks mentioned getting in your way.

Animated or “whiteboard” videos that explain or introduce your product or service can be a very effective tool for your business. They can also be very affordable and fairly easy to produce.

Here’s how…

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The Critical First 15 Seconds: Video Marketing for Business

http://www.reelmarketer.com/2013/04/video-marketing-the-critical-15-seconds/

The critical first 15 seconds of any video

It’s absolutely vital that the first fifteen seconds of any video you produce for your business be highly engaging.

Take note…

Research has shown that if a viewer makes it past the first ten seconds of a video they are much more likely to watch the majority or even finish watching it.

If you are unable to peak interest and suck a viewer into your world during this very short time frame all the hard work you have put into video production will be in vain.

A little dramatic I know but most businesses are still making the mistake of opening with a cheesy and slow motion graphic or just going right into the content without any sort of introduction or tease of what’s to come. As viewers we need to be continually fed valuable or emotionally connecting reasons to keep watching your content.

It’s your job to give them those reasons.

Here is a closer look at what elements can be used to in your videos and at what point to use them to mentally trigger your viewers to keep watching:

Jump on over to ReelMarketer.com to read the entire article. Thanks!

YouTube For Business: Top Ten Strategies & Best Practices

wayne ford on udemy blog

Check out my latest article on the best tactics to leverage YouTube for Business over on Udemy’s blog.

YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsenare now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’

Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.

However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.

Read the entire article here!

New YouTube One Channel Design Pros & Cons (and .PSD link) – It’s Here!

YouTube's One Channel Design

YouTube’s new One Channel design layout is here whether we like it or not! ReelSEO reports it will be rolled out to all channels by end of day today (3/7). I was just now able to upgrade my brand new channel by going to the link above and scrolling down to the very bottom of the page to this button:

onechannelnewchannelbutton

The overwhelming majority of feedback and opinion of the new design has been fairly negative.

I agree with most of it.

I agree it makes your channel less visually unique and customizable (you now can only create a unique header graphic). Despite YouTube likening your content in the new design to a snowflake and that no two will be alike. A snowflake? Really? Unless you look at it under a microscope all snowflakes look the same! It is true though that a lot of this customization power was abused and made for way too many crappy looking channels. Maybe this is a positive after all.

I also agree the new design can get too cluttered and confusing to the casual viewer. It looks like there are several different sections you can add at your discretion. While it’s good to have options I think too many options can have an adverse effect on your visitors. I prefer the cleaner and easier to navigate 3 sections on the Vice channel to the 7 sections on the Intel channel.

onechannelsections

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Top Ten Video Landing Page Templates 2013

ListiaPreview

I’ve been considering simplifying my site design at SociableVideo.com (even though I just launched) to be a more focused landing page that features my explainer video. After hours of searching I still have not found one that fits all of my needs but I have come across several that I like.

Below are my top ten video landing page templates that might be just what you are looking for.

Side Note: There are several video landing page templates out there that are more sales page oriented and have that “internet marketing” look. I know a lot of these type of pages have been proven to be very effective sales wise. However I personally think they look cheesy and like someone is trying to force sell me something. I prefer to go a more professional looking route while still utilizing some of those same sales page elements.

1. The Landing

TheLanding

2. GoLanding

golanding
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