Storytelling is a Brands Secret Weapon

This beautiful piece of animation and storytelling has a purpose but it’s not hitting you over the head with brand messaging. Chipotle understands that you don’t need to cram a certain number of brand mentions or integrations for a marketing video to be effective. With this viral video concept Chipotle has found a way to communicate their mission of “changing the way the world thinks about and eats fast food” that is emotionally engaging and powerfully connects with the viewer.

We don’t even see a logo until the last few seconds of video.

The video also leads to an interaction element – the game app, for people that want to continue exploring this world Chipotle has created  and through that learn more about where our food comes from and what it takes to produce it.

The behind the scenes video is worth a viewing as well.

How can you use these ideas and concepts in your video marketing efforts?

Overcome Your Fear of Being on Camera

In this episode taken straight from the Sociable Video Training Course, I will teach you how to overcome your fear of being on camera. It’s very common and natural to not like being in front of a video camera but it’s something that everyone can condition themselves to overcome.

Becoming the face of your business and appearing in your video marketing can be a game changer! People buy from people and want to connect with YOU.

Example of Highly Effective Video Marketing Campaign

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

How To Build Instant Trust Using Featured Video Placement

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I’ve been loving Francisco’s blog over at SocialMouths lately. There is a million social media blogs out there but this one stands out for me. He uses a clean, easy to read blog design and frequently publishes concise, informative and fun posts. Even if I am knowledgeable on a topic he is covering their is almost always a new piece to the marketing puzzle I pick up on while reading.

His latest post How to Build Instant Trust on Your Website is no exception. It’s a great article complete with lot’s of eye candy graphics and statistics!

In this post I would like to humbly add on to the building trust conversation started in his post. In addition to the valuable strategies discussed in Francisco’s article I would like to add one more. I think it’s the most powerful way to instantly build trust on your site but still is one of the most underutilized.

Yup you guessed it! VIDEO. And even better- QUALITY VIDEO that is well lite, sounds great, engages and is properly featured on your site.

At this point if you want to jump over to read Francisco’s post first, feel free to do so. Just be sure to come back! :)

In Francisco’s article he talks about the human connection factor and never is that factor more direct on your site then when you are leveraging video. Your followers can see you, hear you, and connect with you on subconscious levels that are not possible with text and photos.

In my new Sociable Video training course (to be released soon) I have a whole episode called ‘Leverage The Human Connection Factor Of Video,’ this episode and six others are completely free if you sign-up for my newsletter using the form in the right hand column.

People buy from people and huge companies spend millions trying to humanize their brand to emotionally connect with potential customers. You can do this too by becoming the face of your brand and appearing in video content targeted to your audience. A welcome or product demo featured on the top of your site can go a long way with connecting with your visitors and making them feel more comfortable. Later when they read something you have written on your site they might even imagine your voice and even your face speaking to them. This brings more color to the written word and makes it more powerful as well.

Let’s take a look at some people leveraging video content correctly. It’s interesting that two of the sites Francisco’s uses to demonstrate other trust building strategies are doing a good job utilizing video as well. However with different degrees of prominence and focus. Let’s take a look at those sites and then one more I think is really leveraging video in the correct way.

First up let’s look at Lewis Howes site:

LewisHowes

Lewis features a video fairly close to the top of the page that begins by telling his story of how he went from playing professional arena football to becoming an internet marketer. The production quality is solid (produced by Mashable) and your interest is instantly piqued by his unique story. He goes on to tell the rest of the story of his business and give lot’s of great tips on using LinkedIn to grow your business. Within the first minute you are already emotionally invested and have started to trust Lewis. He speaks with authority but with a likable tone on topics related to his market.

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Top Ten Video Landing Page Templates 2013

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I’ve been considering simplifying my site design at SociableVideo.com (even though I just launched) to be a more focused landing page that features my explainer video. After hours of searching I still have not found one that fits all of my needs but I have come across several that I like.

Below are my top ten video landing page templates that might be just what you are looking for.

Side Note: There are several video landing page templates out there that are more sales page oriented and have that “internet marketing” look. I know a lot of these type of pages have been proven to be very effective sales wise. However I personally think they look cheesy and like someone is trying to force sell me something. I prefer to go a more professional looking route while still utilizing some of those same sales page elements.

1. The Landing

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2. GoLanding

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