Why I Put All My Eggs in Udemy’s Basket

I Love Udemy

Prepare yourself for a little bit of a Udemy love fest. Over the past several months I have become a pretty big fan of what they are doing. So much so that although there are a few drawbacks, that I will discuss in a minute, I have decided to offer my Sociable Video Training Course exclusively on the Udemy.com platform.

Even though I had been planning on writing this blog post for several days I have received a couple inquires as to why Udemy! Why not sell through Clickbank or JVZoo and take advantage of those affiliate communities? Why basically give Udemy your customers and build their business? Why give them 30% and sometimes more commission on your course?

All valid questions that were considered carefully. Before I get to the answering of those questions and sharing more of my reasoning let’s rewind a year- for a little back story.

A year ago I hadn’t even heard of Udemy and the online training trend had just begun to grow. While I was writing and shooting my course I was also building my own membership area to house all of the course content. There were several reasons for doing it myself – mostly so I could keep the most profit and also build my own customer base.

There really wasn’t a lot of good options for creating a membership area and eventually I settled on using WordPress and WishList Members. I put a ton of time into designing and setting up the membership area. The software was fairly easy to use but not very efficient for uploading over 50 videos, over 50 audio recordings and organizing it all into a user intuitive interface. It just wasn’t a platform geared towards online training.

I then signed up for a Clickbank account to use for payment processing and to hopefully tap into the large pool of Clickbank affiliates. Clickbank has been the dominant player in the internet marketing payment processor and affiliate program hybrid field for years. I always thought the Clickbank system was a little archaic looking and clunky- but it works.

Udemy Home page

I was all ready to launch with my own setup and then I ran into Udemy! “Hhhmmm this looks interesting and pretty perfect for what I’m doing but dang I don’t know about giving them 30%!” By this time Udemy and the online training ‘movement’ had really started to pick up some steam.

Because Udemy isn’t exclusive I thought it wouldn’t hurt to sell my course in two places- my site through Clickbank and on Udemy for those that found it through their marketplace or promotion.

If the backstory was boring you and you are half asleep now- Wake Up! Here’s where I get into the pros & cons of Udemy!

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New YouTube One Channel Design Pros & Cons (and .PSD link) – It’s Here!

YouTube's One Channel Design

YouTube’s new One Channel design layout is here whether we like it or not! ReelSEO reports it will be rolled out to all channels by end of day today (3/7). I was just now able to upgrade my brand new channel by going to the link above and scrolling down to the very bottom of the page to this button:

onechannelnewchannelbutton

The overwhelming majority of feedback and opinion of the new design has been fairly negative.

I agree with most of it.

I agree it makes your channel less visually unique and customizable (you now can only create a unique header graphic). Despite YouTube likening your content in the new design to a snowflake and that no two will be alike. A snowflake? Really? Unless you look at it under a microscope all snowflakes look the same! It is true though that a lot of this customization power was abused and made for way too many crappy looking channels. Maybe this is a positive after all.

I also agree the new design can get too cluttered and confusing to the casual viewer. It looks like there are several different sections you can add at your discretion. While it’s good to have options I think too many options can have an adverse effect on your visitors. I prefer the cleaner and easier to navigate 3 sections on the Vice channel to the 7 sections on the Intel channel.

onechannelsections

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How To Build Instant Trust Using Featured Video Placement

socialmouths

I’ve been loving Francisco’s blog over at SocialMouths lately. There is a million social media blogs out there but this one stands out for me. He uses a clean, easy to read blog design and frequently publishes concise, informative and fun posts. Even if I am knowledgeable on a topic he is covering their is almost always a new piece to the marketing puzzle I pick up on while reading.

His latest post How to Build Instant Trust on Your Website is no exception. It’s a great article complete with lot’s of eye candy graphics and statistics!

In this post I would like to humbly add on to the building trust conversation started in his post. In addition to the valuable strategies discussed in Francisco’s article I would like to add one more. I think it’s the most powerful way to instantly build trust on your site but still is one of the most underutilized.

Yup you guessed it! VIDEO. And even better- QUALITY VIDEO that is well lite, sounds great, engages and is properly featured on your site.

At this point if you want to jump over to read Francisco’s post first, feel free to do so. Just be sure to come back! :)

In Francisco’s article he talks about the human connection factor and never is that factor more direct on your site then when you are leveraging video. Your followers can see you, hear you, and connect with you on subconscious levels that are not possible with text and photos.

In my new Sociable Video training course (to be released soon) I have a whole episode called ‘Leverage The Human Connection Factor Of Video,’ this episode and six others are completely free if you sign-up for my newsletter using the form in the right hand column.

People buy from people and huge companies spend millions trying to humanize their brand to emotionally connect with potential customers. You can do this too by becoming the face of your brand and appearing in video content targeted to your audience. A welcome or product demo featured on the top of your site can go a long way with connecting with your visitors and making them feel more comfortable. Later when they read something you have written on your site they might even imagine your voice and even your face speaking to them. This brings more color to the written word and makes it more powerful as well.

Let’s take a look at some people leveraging video content correctly. It’s interesting that two of the sites Francisco’s uses to demonstrate other trust building strategies are doing a good job utilizing video as well. However with different degrees of prominence and focus. Let’s take a look at those sites and then one more I think is really leveraging video in the correct way.

First up let’s look at Lewis Howes site:

LewisHowes

Lewis features a video fairly close to the top of the page that begins by telling his story of how he went from playing professional arena football to becoming an internet marketer. The production quality is solid (produced by Mashable) and your interest is instantly piqued by his unique story. He goes on to tell the rest of the story of his business and give lot’s of great tips on using LinkedIn to grow your business. Within the first minute you are already emotionally invested and have started to trust Lewis. He speaks with authority but with a likable tone on topics related to his market.

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