Storytelling is a Brands Secret Weapon

This beautiful piece of animation and storytelling has a purpose but it’s not hitting you over the head with brand messaging. Chipotle understands that you don’t need to cram a certain number of brand mentions or integrations for a marketing video to be effective. With this viral video concept Chipotle has found a way to communicate their mission of “changing the way the world thinks about and eats fast food” that is emotionally engaging and powerfully connects with the viewer.

We don’t even see a logo until the last few seconds of video.

The video also leads to an interaction element – the game app, for people that want to continue exploring this world Chipotle has created  and through that learn more about where our food comes from and what it takes to produce it.

The behind the scenes video is worth a viewing as well.

How can you use these ideas and concepts in your video marketing efforts?

Overcome Your Fear of Being on Camera

In this episode taken straight from the Sociable Video Training Course, I will teach you how to overcome your fear of being on camera. It’s very common and natural to not like being in front of a video camera but it’s something that everyone can condition themselves to overcome.

Becoming the face of your business and appearing in your video marketing can be a game changer! People buy from people and want to connect with YOU.

5 Tips To Improve Webcam Video Quality For Marketing

In episode 2 of Sociable Video Sessions: Q+A Edition, Linda wants to know how to improve the look of her web cam videos since that is all she has available to start her video marketing.

Another great question! In this episode I share 5 free and low cost methods to significantly improving the quality and audio of your webcam videos.

iGlasses 3 – http://ecamm.com/mac/iglasses/

Rode Podcaster Mics – http://www.rodemic.com/mics/podcaster

If you have any questions regarding your video marketing please comment below and I will answer them in future episodes!

Video Transcript after the jump.

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Easy To Create Content Marketing Video Concept For Your Business

Run Time – 2:23

Subscribe to Sociable Video on YouTube for more helpful strategies & tips.

It’s easy to feel overwhelmed when you want to start using video content to market your business or promote yourself. In this episode of Sociable Video Sessions I talk about one of the easiest and best ways to get your feet wet in video content marketing. The concept is simple and easy to produce but you can use this technique to get several pieces of content that you can release over time on your blog, YouTube channel and push to your Facebook, Twitter and Google Plus.

Video transcription after the jump.
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New Video Marketing Web Show – Taking Your Questions Now

Sociable Video Sessions

Shooting now for my new YouTube web show that will be featured on this blog! Do you have any huge frustations or something you’ve been dying to learn more about when it comes to video marketing, YouTube marketing and video production?? Please tweet me at @sociablevideo or comment below! I’ll answer it in my web show and give you a shout out!

Thanks!