New Video Marketing Web Show – Taking Your Questions Now

Sociable Video Sessions

Shooting now for my new YouTube web show that will be featured on this blog! Do you have any huge frustations or something you’ve been dying to learn more about when it comes to video marketing, YouTube marketing and video production?? Please tweet me at @sociablevideo or comment below! I’ll answer it in my web show and give you a shout out!

Thanks!

Example of Highly Effective Video Marketing Campaign

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

YouTube For Business: Top Ten Strategies & Best Practices

wayne ford on udemy blog

Check out my latest article on the best tactics to leverage YouTube for Business over on Udemy’s blog.

YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsenare now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’

Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.

However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.

Read the entire article here!