One Click YouTube Channel Subscribe Button on Any Page

YouTube subscribe button on any page

This is such a simple feature for YouTube to add but it is really quite powerful for channel owners! In the past someone would have to click a link or button on your site that took them to your YouTube channel and then they would have to hunt down the subscribe button and then confirm that subscription. Now someone can subscribe to your channel with just one click directly from your page!

If you have a YouTube channel you should add this button to all applicable webpages immediately! Configure your button over at the Google Developers page.

Remember it is against YouTube’s terms & conditions to offer or promote prizes or rewards of any kind in exchange for clicking on your YouTube subscribe button.

New Video Marketing Web Show – Taking Your Questions Now

Sociable Video Sessions

Shooting now for my new YouTube web show that will be featured on this blog! Do you have any huge frustations or something you’ve been dying to learn more about when it comes to video marketing, YouTube marketing and video production?? Please tweet me at @sociablevideo or comment below! I’ll answer it in my web show and give you a shout out!

Thanks!

Example of Highly Effective Video Marketing Campaign

Dove’s new sponsored programming campaign is genius. First of all it’s directly in line with the rest of their ‘Real Beauty’ campaign. However, more so then Dove’s past efforts it delves into the world of organic and emotionally charged content.

The concept of having an FBI trained forensic artist draw pictures of women described by themselves and then described by someone they just met is among other things, highly creative. It also tugs at the emotional strings of it’s target audience and hits upon common concerns among women. In fact it’s so effective that it moves people not in it’s target at all, like myself.

The branding only appears subtly at the end of the video and even before the logo fades up there is a url displayed that will take you to more relevant information. In this case more of the side by side comparison sketches and video profiles of the individuals involved. This Call To Action keeps the conversation going.

Yes Dove is trying to sell something. Yes they want your money. But rather then cramming the product down your throat they are creating something of value and of interest to you first. This is a much more effective video marketing strategy.

More details here @ Adweek and more video content from the campaign can be found at Dove.com/realbeautysketches

How To Make Your First Marketing Video Today

guyatcomputer

There are several reasons that people give for not yet leveraging video in their marketing. “It’s too expensive,” “I don’t have time,” or “I don’t want to be on camera,” are just some of the most common excuses.

While these are valid considerations, ultimately it’s highly beneficial to overcome these temporary obstacles and learn how to create engaging video programming for your business. However, if you are struggling to get a video up on your site then there are ways to create this content without any of those roadblocks mentioned getting in your way.

Animated or “whiteboard” videos that explain or introduce your product or service can be a very effective tool for your business. They can also be very affordable and fairly easy to produce.

Here’s how…

Continue reading…

The Critical First 15 Seconds: Video Marketing for Business

http://www.reelmarketer.com/2013/04/video-marketing-the-critical-15-seconds/

The critical first 15 seconds of any video

It’s absolutely vital that the first fifteen seconds of any video you produce for your business be highly engaging.

Take note…

Research has shown that if a viewer makes it past the first ten seconds of a video they are much more likely to watch the majority or even finish watching it.

If you are unable to peak interest and suck a viewer into your world during this very short time frame all the hard work you have put into video production will be in vain.

A little dramatic I know but most businesses are still making the mistake of opening with a cheesy and slow motion graphic or just going right into the content without any sort of introduction or tease of what’s to come. As viewers we need to be continually fed valuable or emotionally connecting reasons to keep watching your content.

It’s your job to give them those reasons.

Here is a closer look at what elements can be used to in your videos and at what point to use them to mentally trigger your viewers to keep watching:

Jump on over to ReelMarketer.com to read the entire article. Thanks!