Storytelling is a Brands Secret Weapon

This beautiful piece of animation and storytelling has a purpose but it’s not hitting you over the head with brand messaging. Chipotle understands that you don’t need to cram a certain number of brand mentions or integrations for a marketing video to be effective. With this viral video concept Chipotle has found a way to communicate their mission of “changing the way the world thinks about and eats fast food” that is emotionally engaging and powerfully connects with the viewer.

We don’t even see a logo until the last few seconds of video.

The video also leads to an interaction element – the game app, for people that want to continue exploring this world Chipotle has created  and through that learn more about where our food comes from and what it takes to produce it.

The behind the scenes video is worth a viewing as well.

How can you use these ideas and concepts in your video marketing efforts?

[Infographic] Be a Video Marketing Gallant! Not a Goofus.

Goofus-and-Gallant-MBA

Remember Goofus and Gallant from Highlights magazine? Goofus was always doing everything wrong while Gallant was always doing everything right? Just in case you don’t…

Goofus-and-Gallant-MBA

The infographic after the jump is inspired by that. I wanted to illustrate some key strategies that anybody using video to market with should implement. While on the flip side show some common mistakes that I see happening way too often. Now I don’t want to directly compare the Unsuccessful Video Marketer to Goofus because I don’t think Goofus ever learned the error of his ways. The Unsuccessful Video Marketer on the other hand can very quickly and easily learn how to leverage video better!

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