Easy To Create Content Marketing Video Concept For Your Business

Run Time – 2:23

Subscribe to Sociable Video on YouTube for more helpful strategies & tips.

It’s easy to feel overwhelmed when you want to start using video content to market your business or promote yourself. In this episode of Sociable Video Sessions I talk about one of the easiest and best ways to get your feet wet in video content marketing. The concept is simple and easy to produce but you can use this technique to get several pieces of content that you can release over time on your blog, YouTube channel and push to your Facebook, Twitter and Google Plus.

Video transcription after the jump.
Continue reading…

One Click YouTube Channel Subscribe Button on Any Page

YouTube subscribe button on any page

This is such a simple feature for YouTube to add but it is really quite powerful for channel owners! In the past someone would have to click a link or button on your site that took them to your YouTube channel and then they would have to hunt down the subscribe button and then confirm that subscription. Now someone can subscribe to your channel with just one click directly from your page!

If you have a YouTube channel you should add this button to all applicable webpages immediately! Configure your button over at the Google Developers page.

Remember it is against YouTube’s terms & conditions to offer or promote prizes or rewards of any kind in exchange for clicking on your YouTube subscribe button.

New YouTube One Channel Design Pros & Cons (and .PSD link) – It’s Here!

YouTube's One Channel Design

YouTube’s new One Channel design layout is here whether we like it or not! ReelSEO reports it will be rolled out to all channels by end of day today (3/7). I was just now able to upgrade my brand new channel by going to the link above and scrolling down to the very bottom of the page to this button:

onechannelnewchannelbutton

The overwhelming majority of feedback and opinion of the new design has been fairly negative.

I agree with most of it.

I agree it makes your channel less visually unique and customizable (you now can only create a unique header graphic). Despite YouTube likening your content in the new design to a snowflake and that no two will be alike. A snowflake? Really? Unless you look at it under a microscope all snowflakes look the same! It is true though that a lot of this customization power was abused and made for way too many crappy looking channels. Maybe this is a positive after all.

I also agree the new design can get too cluttered and confusing to the casual viewer. It looks like there are several different sections you can add at your discretion. While it’s good to have options I think too many options can have an adverse effect on your visitors. I prefer the cleaner and easier to navigate 3 sections on the Vice channel to the 7 sections on the Intel channel.

onechannelsections

Continue reading…

[Infographic] Be a Video Marketing Gallant! Not a Goofus.

Goofus-and-Gallant-MBA

Remember Goofus and Gallant from Highlights magazine? Goofus was always doing everything wrong while Gallant was always doing everything right? Just in case you don’t…

Goofus-and-Gallant-MBA

The infographic after the jump is inspired by that. I wanted to illustrate some key strategies that anybody using video to market with should implement. While on the flip side show some common mistakes that I see happening way too often. Now I don’t want to directly compare the Unsuccessful Video Marketer to Goofus because I don’t think Goofus ever learned the error of his ways. The Unsuccessful Video Marketer on the other hand can very quickly and easily learn how to leverage video better!

Continue reading…