Check out my latest article on the best tactics to leverage YouTube for Business over on Udemy’s blog.
YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsenare now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’
Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.
However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.